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Building a Smooth Infinite Logo Scroller for WordPress

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October 15, 2025

For this project, I implemented a horizontal, infinite logo/image scroller for WordPress, designed to showcase client logos in a clean, responsive, and interactive way. The goal was to replicate a real-world client scenario and exercise practical WordPress development skills.

Project Overview

The scroller needed to:

  • Scroll logos continuously and smoothly from left to right.
  • Be responsive for screens 320px and wider.
  • Allow custom image widths and maintain consistent spacing.
  • Vertically center logos within the scroller.
  • Allow easy adjustments to scroll speed and item gaps.

Approach

Instead of building the solution entirely from scratch, I approached the project like a modern WordPress developer:

  1. Define clear specifications — I created a detailed spec outlining all functional and visual requirements.
  2. Leverage AI as a coding assistant — Using iterative prompts, I generated PHP, CSS, and JavaScript for the plugin, tested the output, and refined it until it met the client’s needs.
  3. Assemble and organize the plugin — I structured the WordPress plugin correctly with separate files for PHP, CSS, and JS, ensuring it could be installed and activated easily.
  4. Iterative testing and refinement — I tested responsiveness, vertical alignment, spacing, and scroll smoothness, and guided adjustments until the scroll was seamless and visually consistent.

Outcome

  • A working WordPress plugin with shortcode [logo-scroll].
  • Smooth infinite scrolling that works across desktop and mobile devices.
  • Customizable gaps and speed, with vertically centered logos.
  • Fully responsive and ready for client integration.

What I Learned

  • How to iterate quickly on client requirements and improve a solution based on testing feedback.
  • How to organize a WordPress plugin correctly with PHP, CSS, and JS.
  • How to leverage AI effectively as a development assistant while maintaining control over functionality, UX, and structure.

Summary:
This project demonstrates practical problem-solving, project iteration, and WordPress plugin structuring skills — showing how I can deliver real-world solutions efficiently while maintaining professional standards.

Skills